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I know, I know; none of the sites make it clear enough. Don’t create a totally random one that you gave a mere second’s thought!

None of them force you really take time to think about that step, or let you fill out the other aspects of your profile while you ponder the all-important “username” field and come back to it once the creative juices are flowing. Check out this link about a JDate user who picked an icky name.

Your username, coupled with your profile picture, is the MOST visible thing in search results.

It’s the first thing potential dates see, and as this humorous article indicates, it makes a big impression (sometimes unintentionally).

I confess I had no idea what “tossed salad” meant, but it turns out it meant something kinda kinky that did not convey what this gal intended.

I’ve had ever so many users come to me with usernames that either convey something totally off (wrong gender, for example) or just failed to help them stand out and shine.

And when your ideal partner is scrolling through hundreds of names – Sally102, Jen NYC1, Lawyer Gal – a great username can be the very reason that someone contacts you. And you become convinced that usernames don’t matter. In my opinion, a username should be a pun or a play on words. Wine Not – for the wine aficionado Lady Go Go – for the world traveler Bach To Bach – for the classical music enthusiast Tender Legal – for the soft-hearted lawyer See the common thread?

It’s either a huge advantage, a huge disadvantage, or a missed opportunity! You can check out this link with a decent round-up of some of the very worst username strategies, but there are a lot of more mundane things that make for bad usernames.

Trying too hard to perfectly sum yourself up is a common pitfall. Generally you should avoid anything with numbers, or super descriptive words (Ski Girl Seattle is very boring, even if it’s easy to come up with—and it only conveys information we’d be able to find in other areas of her profile).

Why do I think that usernames make a difference, when everyone knows that it’s all about the profile and photo?

Because when you’re dating online, which is an extremely competitive medium, you need every advantage you can get.

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